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Sexy Mrs. Sauga

Who's that sexy lady who will be lounging around the key street corner of our city centre for the foreseeable future?
Of course, that's no lady, that's the Marilyn Monroe of architectural contests at least if you believe what you read this morning in the Toronto press.
It's quite amazing, and pleasing, to see all the buzz that the Absolute Residential Design Competition has garnered for the city.
On Tuesday, it was announced that the most striking of many striking entries in the global contest sponsored by Fernbrook Homes and Citizen Developments had won, the sinuous, slightly twisted proposal by Yansong Ma of MAD.
"We didn't want to do a sexy building, but the public thinks it's sexy," said Ma at the press conference where the event was held at the CN Tower in Toronto.
Who is he kidding? This 50-storey building is turbo-charged sexy but not in a tacky artificial Pamela Andersen, or Marilyn kind of way. More like early pouting Bardot, or even better, Jean Seberg, sleek and slightly troubled.
Of course, anything out of the turgid rectangular glass box mode that seems to dominate all high rise congregations would have been acceptable.
But this design was clearly the front-runner to send the message that the City and contest originators wanted to send: our downtown is open for business and we're no longer mired in the mundane.
"I'm proud that the City has the confidence to go ahead and do something original," said McCallion, who joked that she would now have to settle for second place in the local sexy lady competition. (Gives new meaning to the phrase The Empress Has No Clothes, doesn't it?)
Before the winner was announced yesterday, McCallion told a breakfast meeting of the Big Brothers Big Sisters of Peel that she hoped Marilyn Monroe would win. Those sexy dames always stick together.
One thing that's quite clear about this whole exercise is that the Toronto architectural community has its nose thoroughly out of joint because Mississauga has been the location for the first open international competition in the GTA in the last 40 years, and not you-know-who.
How else do you account for a blurb in Toronto Life Magazine titled Best Development in a Suburban Wasteland that ends like this: "Mock the soccer-mom suburb all you want but it's wealthy, diverse and increasingly urbane, and it's creeping up on its smug big-city neighbours to the east."
So if you want to see urbane, Toronto, just go west, man. Just go west.

Comments (3)

The Marily Monroe building is a great looking building which is a welcomed change to the butt ugly condos developers have been putting up recently near Square One. The condo that blocks the view of the lovely Library building is a real eyesore.

Developers who produce ugly condo designs in Mississauga should be charged in court for putting ghetto style designs just to skim on costs.

If you are going to build anything near square one, it better look modern/sexy/futuristic with clean curves and/or edges or forget about it.

QWERTY

Stephen Wahl:

April 4, 2006

In regard to the new condominium tower going up at Burnhamthorpe and Hurontario;
I like it. This kind of thinking follows my philosophy in many ways. You got to have a dream, perhaps even boarding on fantasy, before you begin to plan such a project. This they did and they did it well.

A dream, a plan, I hope they do it again.

Stephen Wahl
Mississauga

Walt:

The condescending comments from downtown TO will have to stop soon. Mississauga is catching up! The days of the boring bedroom suburb are long gone. Congratulations to Fernbrook.

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